Blog
Insights on building lasting habits, the science of behavior change, and resilience.
What you'll find here
Longer pieces on why habits stick or fall apart: the research behind behaviour change, what the streak-based apps get wrong, and what actually happens on the day after you miss. Each post is written to be useful on its own — no series to work through in order.
Why we write about bouncing back
Almost every habit tracker measures consecutive days. That number rewards people who were already consistent and punishes everyone else at exactly the moment they need encouragement. Keel measures how quickly you return after a miss instead, and most of what we publish comes back to that idea in one form or another.
Keep exploring
Ready to build better habits?
Keel tracks your bounce-back rate, so you can focus on resilience instead of perfect streaks.